Milk vending machine with elevator from Easy Touch
How to price vending machine products
by：Easy Touch
2020-09-14
How to price the products sold by vending machines?” This is a problem that plagues many vending machine operators. The seemingly simple problems often cause headaches for many operators. Similar problems not only trouble small and medium-sized operators, but also trouble them. Some large-scale operating companies, especially in the vending machine industry, have low net profit margins and fierce competition. A single pricing problem may bring many additional risks to the company: the risk of setting prices too high-the risk of losing customers; price setting Set too low-profit reduction is not enough to support operations, so scientific commodity pricing becomes very important.
'So how to price vending machine products scientifically, and what issues should be paid attention to in pricing?'
The key to the pricing of vending machines is actually the analysis and control of consumers, and there are several issues that need to be paid attention to.
1. Consumer's lifestyle. Consumers’ lifestyles will affect their consumption habits. For example, for the affluent class, they are accustomed to seeking comfort and convenience, but are not sensitive to prices. On the contrary, it is more sensitive to price. Therefore, pay attention to related issues when pricing.
2. The pricing of vending machines should pay attention to the demographic characteristics of the environment. Demographic characteristics include gender, age, income level, and so on. For example, in old-fashioned communities, the pricing of older residents should be in line with the characteristics of older groups, try not to exceed the expectations of older groups, and at the same time ensure good services. For high-income groups, product selection and pricing can be relatively higher, while for low-income groups, product categories and prices should be controlled.
3. Pay attention to environmental factors. Large environmental factors such as the local macroeconomic situation, etc., and small environmental factors such as the surrounding traffic and the distribution of supporting shopping points, and the surrounding price conditions. Areas like train stations can be priced slightly higher, but for mature communities and streets, you should pay attention to price control.
Vending machines were once a business model that developed rapidly in the last century. This kind of micro-shop, known as the 'super salesperson who never gets off work', can provide convenient and fast services for daily small consumption, and has the characteristics of high time coverage and low maintenance costs, thus creating a huge market. In Japan alone, there are already more than 4 million vending machines, with an average of one vending machine for every 25 people, with an annual turnover of 7112.2 billion yen.
'So how to price vending machine products scientifically, and what issues should be paid attention to in pricing?'
The key to the pricing of vending machines is actually the analysis and control of consumers, and there are several issues that need to be paid attention to.
1. Consumer's lifestyle. Consumers’ lifestyles will affect their consumption habits. For example, for the affluent class, they are accustomed to seeking comfort and convenience, but are not sensitive to prices. On the contrary, it is more sensitive to price. Therefore, pay attention to related issues when pricing.
2. The pricing of vending machines should pay attention to the demographic characteristics of the environment. Demographic characteristics include gender, age, income level, and so on. For example, in old-fashioned communities, the pricing of older residents should be in line with the characteristics of older groups, try not to exceed the expectations of older groups, and at the same time ensure good services. For high-income groups, product selection and pricing can be relatively higher, while for low-income groups, product categories and prices should be controlled.
3. Pay attention to environmental factors. Large environmental factors such as the local macroeconomic situation, etc., and small environmental factors such as the surrounding traffic and the distribution of supporting shopping points, and the surrounding price conditions. Areas like train stations can be priced slightly higher, but for mature communities and streets, you should pay attention to price control.
Vending machines were once a business model that developed rapidly in the last century. This kind of micro-shop, known as the 'super salesperson who never gets off work', can provide convenient and fast services for daily small consumption, and has the characteristics of high time coverage and low maintenance costs, thus creating a huge market. In Japan alone, there are already more than 4 million vending machines, with an average of one vending machine for every 25 people, with an annual turnover of 7112.2 billion yen.
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